Wedding photography shoots are fast paced, they're long days; there's a high level of expectation - people are under a lot of pressure and things will inevitably go wrong - everyone is also aware of the Bridezilla stories - the nightmare client. A professional photographer will seek to minimise risks, be adapt to change and at the end of the day deliver results. As the photographer you're shooting photos your clients will treasure for a lifetime so it's fundamentally important to get it more than just right - you want perfect. The question then comes down to bang for buck, both from the photographers and the clients point of view. From a photographers point of view unless you're James Packer or a charity then there's very little point spending thousands of dollars on equipment; putting yourself under pressure and putting in tens of hours of post production energy if you and the client are not getting value and results. This blog entry aims to capture some of the initial thoughts and considerations going into wedding photography from an initial photography equipment and skills element to wedding photography marketing, pricing models and quoting through to the day - production and post production - to final delivery (CD. web, prints). Where to begin? In business 101 we learn that for every business there are only three basic fundamental parameters that influence customer purchasing behaviour - your service, your product, and your price. Pick 1 or 2 of the 3 but you can't…